Broncos checking campaign & Debit card Design
My RolE
Visual Designer
Develop debit card designs to tease the launch of a Broncos-themed checking product and prepare for production. Initial concepts were developed and presented internally to credit union stakeholders. After a few iterations and production tests, final concepts were presented to Broncos executive and creative teams for approval.
Challenges
Brand recognition for both parties was crucial in the development stage. However, incorporating the distinct color palettes of both organizations onto the cards resulted in a visually conflicting outcome. Additionally, the limitations inherent in the production process were carefully considered. The challenges associated with instant-issue printing ultimately influenced the design decisions made for the initial card launch, leading to a more streamlined and cohesive presentation.
The Process
Thorough research into the Broncos brand identity and history was vital to crafting these initial debit cards. Exploration consisted of current and former: color palettes, uniforms, logos, word marks and brand elements.
A lineup of 5-6 card designs was devised to show launch ready designs and a future family suite of extended designs for the partnership.
Denver Broncos & Ent CU Partnership Announcement
The Task
Announce the upcoming partnership of Ent Credit Union as the official banking partner of the Denver Broncos.
My Role
Art Direction | Visual Designer
Concept, develop and direct the creative concepts for the landing page, social media, digital signage and email announcements. Develop physical creative as a touchpoint for service center front-line staff.
Challenges
Ensuring creative consistency across channels during development was a top priority. The announcement launch was strategically aligned with the Broncos' media schedule and the release of new brand elements. To prevent brand dilution, we prioritized the creation of extended partnership brand guidelines, clearly defining the intersection of both organizations.
The outcome
After several concept iterations, we arrived at the final concept of “Home Field Advantage” to reinforce the added benefits to Broncos fans as an Ent member.
