Brand activation Campaign
The task
Partner with Red Rocks Amphitheatre to garner larger brand awareness in new markets. Ent Credit Union has been expanding into the Denver Metro area and this was the perfect opportunity to push a brand campaign and potential offer.
My Role
Art Direction | Visual Designer
Lead art direction for creative concepts and collaborated with our agency to develop and produce campaign deliverables and activation materials.
Challenges
The City of Denver owns Red Rocks Amphitheatre, and they pride themselves on the brand and culture that the amphitheatre provides to Colorado. The creative required to have a tone that reflected Red Rocks environment and use co-branding when necessary.
The outcome
As a nod to the Red Rocks brand and logo, an illustration was developed that bridged the iconic scenery of Red Rocks and Ent’s primary color palette.
Banner Ad for Red Rocks Concert List Page
Ent Activation Tent
Employee Tour Shirts
Social Media Giveaway
Instagram story (8/17/23)
Reach: 7,700
Impressions: 7,713
Engagement: 193
Link Clicks: 192
Instagram reel (08/29/23)
Reach: 54,811
Impressions: 56,689
Engagement: 1,058
Thank you EmaiL
8/31/23 –11/13/23
Total Emails Sent: 65,308
Total Emails Opened: 13,302