
Art Direction | Visual Identity
Ent Credit union
Just shy of $10 billion in assets as a financial institution – Ent Credit Union has held its mission in check for over 65 years. “To improve the financial quality of our members lives.” Living up to that mission through its service and human-centric culture, Ent’s growth has exploded over the last seven years; Ushering in the continued development of its brand from your run of the mill bank – to a real, human, and approachable organization.
My Role
As the lead visual designer in a rapidly growing organization, consistency is king in terms of the brand. Management of the visual identity is crucial as the brand went through a refresh, that had multiple iterations.